Case Study · Israel · Amazon Private Label

120,000 Custom 4-Section Poles for an Israeli Outdoor Brand

An Israeli outdoor-goods brand selling on Amazon needed a 4-section pole that, used vertically at full extension, would not slip down under its own weight — their previous pole's sections slid. We co-developed a 206 cm black brushed-anodized pole with a high-hold twist lock, hit a 6-day sample et 20-day bulk lead time, and have since shipped 120,000 pieces à travers 10 reorders at a 0.01% defect rate et 100% on-time delivery.

Marque privée
Export container loaded with retail cartons of custom 4-section aluminum poles for an Israeli outdoor brand
120K
Pieces Shipped
10
Reorders
0.01%
Defect Rate
100%
On-Time Delivery

The Challenge

Sections That Slipped When Extended

The brand sells outdoor gear on Amazon and needed a tall, packable 4-section pole used vertically at full extension. Their existing pole had a critical flaw: once extended and loaded upright, the sections slowly slipped back down — the twist lock couldn't hold the weight. Amazon reviews punish that kind of failure hard. They needed a partner who could co-develop a new pole with enough locking force to stay extended, under their own brand, at Amazon-ready packaging and volume. See our perche télescopique et rallonge électrique ranges.

Our Solution

A Co-Developed 4-Section High-Hold Pole

We co-developed a 206 cm, 4-section pole in 6063-T5 with a re-tuned twist lock that holds full weight when extended vertically, and a universal spring-pin (thimble) connector. The tubes are black brushed-anodized for a premium matte look that photographs well on Amazon, and pack two-per-bag for FBA. See our private label program and poteau en aluminium range for related builds.

SpecAs Supplied
Produit4-section aluminum telescopic pole
Longueur206 cm (extended)
Alliage6063-T5
Sections / Lock4 sections, high-hold twist lock
SurfaceBlack brushed anodized
ConnecteurUniversal spring-pin (thimble) tip
Conditionnement2 per bag, Amazon FBA-ready
Volume de commande12,000 pcs (MOQ), 120,000+ cumulative

The Results

Quantified Outcomes

0.01% defect rate

Consistent lock hold and finish across every batch. See our assurance qualité processus.

100% on-time delivery

Every order shipped to schedule — 6-day sample, 20-day bulk. See délai de production.

10 reorders

A repeat program built on a lock that finally holds and steady quality.

120,000+ pcs via Amazon US

Cumulative volume shipped into the US Amazon channel and counting.

Chronologie

From Co-Development to First Order in ~5 Weeks

Dec 2023 — Co-Developed Sample

Jointly engineered the high-hold 4-section sample; delivered in 6 days.

Jan 2024 — First Order

First bulk order placed and shipped on schedule; reorders followed.

“Smooth telescoping, strong locking force.”

— Israeli Outdoor-Goods Brand

Proof of Production

Packed & Shipped

Palletized and shrink-wrapped retail cartons of custom 4-section poles ready for export

Palletized retail cartons, Amazon FBA-ready.

Retail cartons of 4-section aluminum poles being loaded into an export container

Loaded for export to the US Amazon channel.

Have a Pole That Won't Hold? Let's Co-Develop It.

Tell us your pole spec, lock-hold target, packaging and volume — we'll quote within 24 hours. Browse more études de cas or start below.

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